How to Influence People the Donald Trump Way

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With the Republican National Convention recently ended, we decided to try something a little bit different. Today we examine how certain aspects of interpersonal and group psychology relate to the emergence of a certain yellow-haired Presidential candidate. Does the improbable political rise of Donald Trump prove, or disprove, everything we thought we knew about relationship dynamics?


We discuss…

  • How reducing someone’s credibility can increase their power
  • The two most important factors for controlling others
  • Harnessing the “is” vs. the “ought”
  • Celebrity obsession as a powerful social force

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