There’s no way you can attain massive success without attracting lots of attention. To do that, you’ll need the one thing everyone from the Rolling Stones to Gary Vaynerchuk have in common…an enemy. Or if you’re lucky, lots of them. Establishing ideas in opposition of some kind of antagonist is one of the best ways to get people to rally around you, but making it work isn’t easy. Today our co-hosts explore this concept further, and show you the right and wrong ways to get known by making people hate you.