Machiavelli’s Guide to Becoming the Top Authority In Your Niche

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Everyone knows that if you want to make powerful connections and launch a successful career, you’ll need to become an authority in your field.

Or do you?

If you really want to rise to the top of your trade, it’s far more important to play the part of the authority than it is to actually be one. Today we tell you how to do it. We also take a look at history to study those who – for better or worse – have used this concept to gain notoriety and solidify their places as kings of industry.

Machiavelli would be proud.


Topics include:

  • Why there is always a game being played (and why that’s okay)
  • Discarding the idea of the “true self”
  • Lessons on authority from “the goat-gland physician” John R. Brinkley
  • What brain science has to say about perceived authority

Learn more about Michael Schein:

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