Breathing New Life Into Sales Conversations With Nikki Rausch

Nikki Rausch
Nikki Rausch

Nikki Rausch is the Founder and CEO of Sales Maven, where she helps small businesses with their sales conversations. She has more than 25 years of experience selling to brands such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. 

Nikki has published three books and has her own podcast, Sales Maven Podcast, where she expounds on her sales strategies. As a professional speaker, she also frequently hosts workshops and leads training sessions for organizations of all kinds.

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Here’s a glimpse of what you’ll learn: 

  • The call-to-adventure moment in Nikki Rausch’s life
  • How Nikki uses neuro-linguistic programming for sales
  • Adding flexibility to your communication
  • How to make a better first impression
  • Why creating curiosity is so important in sales
  • Key tenets of closing language
  • Removing decision fatigue for your client

In this episode…

A majority of sales advice is impractical and hard to apply. The focus is often on desired outcomes or robotic scripts rather than applicable strategies. There is a high degree of complexity in the average sales conversation, which requires nuance and experience. Fortunately, some people possess both.

Nikki Rausch has focused her career on helping businesses with sales conversations. Her system combines her own time in sales with neuro-linguistic practices that lead to more consistent results. So what do you need to know to improve your sales conversations?

In this episode of Access to Anyone, Michael Roderick talks with Nikki Rausch, the CEO and Founder of Sales Maven, about sales conversations and how they can be revitalized. They discuss some of the crucial points of sales conversations, including how to introduce yourself and how to close. They also go through how Nikki uses neuro-linguistic programming to great effect.

Golden Answer

If you could meet any living person, who would it be?

Nikki Rausch would like to meet Phil Rosenthal because she admires his kindness, his career, and his family life.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.