Michael Scott Cohen is the Co-founder and CEO of Harper+Scott Inc., a creative agency focused on designing and producing private-label branded goods. He is the Co-founder of Local Weather, a mind and body hydration beverage, and is a member of YPO, a global leadership community of chief executives. Michael Cohen has spent his career developing businesses, helping other entrepreneurs refine processes, building teams, and his work spans across business development, leadership, insurance brokerages, and marketing.
What are the ingredients to build a brand? When you’re a new business, how can you connect and build relationships?
For Michael Scott Cohen, building a successful brand is showing that you’re trustworthy. In a saturated market, it is crucial to showcase your reputation in an authentic and humble way — and building teams to be successful based on their strengths is the best way to grow. Listen to Michael Cohen as he talks about building a network by leveraging your connections.
In this episode of Access To Anyone, Michael Roderick sits down with Michael Scott Cohen, Co-founder and CEO of Harper+Scott Inc., to discuss retaining and onboarding clients through authentic connections. Michael Cohen shares how to support your goals through growth, connecting with clients to solve their greatest problems, and fundraising through celebrity endorsements to build brands.
If you could meet any living person, who would it be?
Michael Scott Cohen would like to meet Jeff Bezos while they are on the Blue Origin heading towards space. Michael Cohen would like to have a shared experience and a conversation with Jeff and swap ideas.
https://twitter.com/JeffBezos?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
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We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.
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