Building Your Personal Brand With Mike Kim

Mike Kim
Mike Kim

Mike Kim is Marketing Consultant for Mike Kim Enterprises, where he guides professional training and coaching brands in product launches, brand strategy, and direct response copy. He is the USA Today and Wall Street Journal best-selling author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. Mike previously worked as the Marketing Director for John Maxwell Team and the Chief Marketing Officer for MEK Review. 

googke podcast

Here’s a glimpse of what you’ll learn: 

  • Mike Kim describes the catalyst that carved out a new career path for him
  • How analyzing numbers realistically can help you grow and scale quickly
  • Why you should formulate a business plan if you want to achieve goals
  • Mike talks about how setting parameters can help you strive for greater success
  • Building on your foundational blueprint to cultivate a learning mindset
  • Mike explains his process of how to “partner up, collaborate up, and mentor around”

In this episode…

When launching your brand, it can be easy to get swept away in the high tide of exciting emotions. So, how can you focus on realistic numbers, facts, and relationship-building through collaboration?

Creating content isn’t just creating content. You need to have a blueprint or monetization plan, otherwise, you’ll be treading water. Mike Kim put in the work to create the framework for his brand. Through authenticity and collaboration with other business owners, Mike launched his brand and continues to build on his foundation. Today, he is here to share his process with you. 

In this episode of Access To Anyone, Michael Roderick sits down with Mike Kim, Marketing Consultant for Mike Kim Enterprises, to discuss looking at your brand from a realistic point of view. Mike talks about why you should implement a business plan, how to set parameters, and the value of collaborating for success.

Golden Answer

If you could meet any living person, who would it be?

Mike Kim would like to meet Dr. Joe Dispenza. Mike would like to sit down with Dr. Dispenza and discuss his knowledge of books, podcasts, and the work he is doing in the neuroscience space.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.