Crafting Your Creative Business With Ilise Benun

Ilise BenunIlise Benun is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to groups and one-on-one. She is also a national speaker and author of seven books, including The Creative Professional’s Guide to Money and three online courses via CreativeLive — all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. Connect with her on LinkedIn and get her Quick Tips at

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Here’s a glimpse of what you’ll learn:

  • Ilise Benun talks about her entrepreneurial beginning and her evolution into marketing 
  • The importance of outreach and follow-up to establish connections
  • Ilise describes how developing relationships need to be tailored to best suit the client
  • How is marketing the antidote for desperation? 
  • Ilise explains networking strategies to build trust successfully
  • Ilise’s four-step strategy session: intro message, follow-up message, direct mail message, and final follow-up
  • The correlation between experience and growth
  • Ilise shares the best piece of advice she’s ever received 

In this episode…

How can you turn your creative business into a thriving organization? With more engagements on social media, how can you successfully network and reach clients? 

According to Ilise Benun, it takes courage to position yourself as an expert — but this is what you need to do. She recommends generating an outreach that is authentic and personalized based on the research of each client. Sending out a monthly, bi-monthly, or quarterly email newsletter generates higher response rates and allows your business to continue to grow. 

In this episode of Access to Anyone, Michael Roderick and Ilise Benun, Founder of Marketing Mentor, discuss developing relationships to build the business you love. Ilise talks about creating the right mindset to avoid desperation, establishing who you are trying to reach by generating the right content, and recommendations on the most effective marketing tools. Get creative with this episode!

Golden Answer

If you could meet any living person, who would that be? 

Ilise Benun would like to meet Sam Harris. He is a neuroscientist, best-selling author, philosopher, and host of the Making Sense podcast. Ilise admires the way Sam thinks and how he expresses himself on thoughts of understanding ourselves.

Resources Mentioned in this episode

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.