Creating Demand and Making a Way With Kronda Adair

Kronda Adair
Kronda Adair

Kronda Adair is a WordPress developer turned digital marketer, and is the CEO of Karvel Digital. At age 34, she became a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland. She spent the past six years studying marketing with key mentors in the industry and helping business owners out of poor technology decisions. 

In the past, Kronda has worked as a web developer, a co-lead on a technology project, and a project manager.

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Here’s a glimpse of what you’ll learn: 

  • Kronda Adair’s unique career path and how she started her business
  • How Kronda dealt with her first terrible client
  • Managing prices and creating demand
  • The target problem that Kronda’s agency solves
  • Kronda’s approach to acquiring new clients
  • Marketing through confronting the client’s needs

In this episode…

All businesses deal with client acquisition, but this process isn’t the same for everyone. Marketing and automation companies are faced with the difficult task of drumming up interest or exposing needs to their potential clients. While it can be an uphill battle, there are creative ways to build your agency.

Kronda Adair set out with the intention of starting her own business. With her experience in WordPress, she created an automation and marketing tool that could free time and increase sales for other companies. So how did she grow and improve her agency along the way?

In this episode of Access to Anyone, Michael Roderick is joined by Kronda Adair, the CEO of Karvel Digital, to talk about how she created demand for her company. The two talk about managing prices, dealing with troublesome clients, showing needs to the client, and how Karvel Digital helps their clients succeed.

Golden Answer

If you could meet any living person, who would it be?

Kronda Adair is interested in meeting Shonda Rhimes to learn about her journey to success and her interest in the characters she’s crafted along the way.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.