Cultivating Your Credibility With Michael DeLon 

ATA Michael DeLon
Michael DeLon

Michael DeLon is a coach, marketing strategist, book publisher, and the Founder of Paperback Expert. Michael guides business owners through the process of publishing a book to gain more credibility in their respective industries. Among other things, he teaches them how to monetize that book and grow their businesses. 

Michael is the author of On Marketing: The Definitive Guide for Small Business Owners, an Amazon bestseller. He is also the host of the Experts Speak podcast and the President and Founder of Reformational Marketing, where he provides marketing strategies and business growth coaching. He is experienced in helping entrepreneurs clarify their brand strategies, get more referrals, and increase their revenues.

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Here’s a glimpse of what you’ll learn:

  • Michael DeLon talks about how he escaped the emotional prison of his dead-end job and created credibility through writing a book
  • How Michael DeLon reinvented the book writing process for entrepreneurs as a way to grow their businesses
  • Ways to monetize your business to gain prospects
  • Michael DeLon discusses how to build your business through an exceptional experience
  • Why a personal connection can lead to a referral
  • What is the best piece of advice Michael DeLon has ever received?

In this episode…

What are you doing with your business to create an unforgettable experience? Simply put, a company that creates a fun, enjoyable consumer experience is more memorable than a boring transaction. But how can you stay top-of-mind with consumers? 

Michael DeLon is pioneering a community to empower business leaders by helping them craft memorable experiences that are unique and unforgettable. People have an emotional experience and form a connection when they read your book or receive a gift without a sales pitch. Michael explains that the foundation of any business is relationships. Through his guidance, he teaches people how building credibility can effectively grow their brands and create connections by publishing a book with a compelling story. You can generate more referrals, get more clients, and build their trust by sharing your story and demonstrating your expertise.

On this episode of Access To Anyone, Michael Roderick sits down with Michael DeLon, Founder of Paperback Expert, to discuss elevating your brand and the consumer experience. Michael DeLon talks about his method of reinventing the book writing process to cater to business owners, how to monetize it and grow your prospect numbers, and why establishing a personal connection can lead to the success of your business.

Golden Answer

If you could meet any living person, who would that be? 

Michael DeLon would like to meet Pastor John MacArthur. John has been such a significant influence on Michael’s life, and he admires his dedication to the church.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.