Fei Wu: How To Build a Popular Podcast, Grow Your Business, and Meet Your Heroes Through the Power of Good Questions

October 10, 2018 at 03:30 Podcast

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In this episode, I sit down with Fei Wu – the creator and host of Feisworld Podcast and the Founder of Feisworld LLC. Listen in as we discuss her journey of building a popular podcast, connecting with amazing and fascinating guests, and leaving a “steady” job to follow her dream.

Topics include:

How Fei became a host at a very young age (and what that did to influence her podcast creation in the future)
The truth about how many podcasts are started and never finished
Fei’s process for maintaining consistency
How Dim Sum factored into Fei starting her podcast
Why it’s ok to quit and how important that realization is to being able to move forward with your projects
How Fei defines the word “work”
Why it’s so important for all podcasters to decide which metrics matter
The “trigger” that caused people from the podcast to become clients for Fei’s freelance business (and what most people forget to do when connecting with potential clients)
The best way to reach out to someone who you know you can help without offending them (and coming off as a jerk)
Why it’s actually a bad idea to use your industry’s jargon and how it can actually repel clients
How Fei handles being in the middle when people approach her about connecting with her guests (and what she does if she is considering connecting someone)
What to do when the interview is not a match and why it’s ok to call it off
Fei’s personal process for saying no and her philosophy on how to respond when you get pitched by a wrong fit
And much more!

Fei Wu is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Podcast / 菲的世界播客, which attracts 75,000 downloads and listeners from 40 countries. Fei left her job in marketing and advertising to build a company of her own called Feisworld LLC, with a mission to help small businesses and people tell better stories, find more customers, and create new revenue streams. She was born in Beijing, China, educated in Boston, and has a 3rd-Degree Black Belt in Tae Kwon Do. She also worked as a DJ for the China National Radio Station (CNR) at the age of 16.

Mentioned in this episode:

Learn more about Fei Wu:

feisworld.com