Bob Burg: How To Listen With The Back of Your Neck and Be a True Go-Giver

In this episode, I sit down with Bob Burg – speaker and author of the Go-Giver series of books. Listen in as Bob and I discuss his journey from struggling with sales to becoming world class at it, how he manages his time, and what the word “influencer” really means to him.

Topics include:

  • Bob’s personal journey from the broadcasting world into the world of sales (and what helped him make a study of sales)
  • What he found most helpful when developing his own methodology
  • What Bob had to admit to himself about his own limitations and where he needed to place his focus when he was first starting out
  • The opposite of a Go-Giver (and why they work so much harder than most people)
  • How Bob got out of a sales slump by completely changing the target of his focus (and what it did to change his journey)
  • Bob’s personal take on the “Giver’s Fix” and what the real key is to effective receiving
  • Why the close is such a big challenge for so many people in sales and a completely different way to think about it
  • Why it’s important to say no and how to do it effectively by building a decisions process
  • Bob’s definition of an influencer and what he believes the essence of influence actually is
  • What ultimate influence really looks like
  • And much more!

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president.

In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. The American Management Association named Bob one of the 30 Most Influential Leaders and he is one of Inc.’s 100 Great Leadership Speakers. Richtopia named him one of the Top 200 Most Influential Authors in the World.

Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic, and served on the board of directors of Furry Friends Adoption & Clinic in his hometown of Jupiter, Florida.

Mentioned in this episode:

Learn more about Bob Burg:

Learn more about Michael Roderick: