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In this episode, my friend Robin Zander interviews me about one of my newest concepts and offerings. Listen in as we chat about what it takes to create a referable brand and how you can apply these ideas to your own messaging for your business.
Robin Zander is a bestselling author, educator, and strategist. With a diverse background ranging from management consulting to circus arts, he has spent his career working with individuals and companies to improve human performance. He is the author of two books, including Responsive: What It Takes To Create A Thriving Organization.