Celebrities do it. Dictators do it. Billionaire CEOs do it.

And if you want to become as successful as you can be in the hyperconnected age, you have to do it.

Not only do people have a primal urge to connect, they also need to feel they are part of something greater. If you can learn to take advantage of these overlapping human tendencies, you have the potential to reach the top of whatever endeavor you dedicate yourself to.

Today, we discuss the leaders who have attained unfathomable success by building cults of personality around themselves. Then we explore how you can apply these techniques in your own career and life.