Podcast: Play in new window | Download

Subscribe: RSS

In today’s archival episode, I’m taking a look back at my conversation with Ian Garlic – host of The Garlic Marketing Show and CEO and Founder of AuthenticWEB Video Marketing Agency. Listen is as we chat about the shifting environment of video marketing, relationship building in the age of social media, and how to harness the power of video in your efforts.

Topics include:

• Ian’s journey through the bursting of two industry bubbles (and the lessons he learned from each)
• The beginning of Ian’s business and the process he went through to build his customer base (as well as the most important lesson he learned)
• The truth about “unicorn” status and what most people forget about it
• Why focusing on fast lead generation is causing so many problems (and what you need to be focusing on instead)
• “Being Prometheus” and what it can do for your business
• How Ian works with his clients
• The most important thing you should know when deciding who to work with
• A different model for doing videos that focuses on your clients words (not just yours)
• And much more!

Mentioned in this episode:

• Seth Godin
• Kevin Smith
• Malcolm Gladwell
• Gary Vaynerchuk
• The Dalai Lama

Learn more about Ian Garlic:

• iangarlic.com
• authenticweb.marketing

Learn more about Michael Roderick:

• smallpondenterprises.com
• LinkedIn
• Twitter