Joel Primus: Answering The Call For New Adventures

If there’s one thing that author and Naked founder Joel Primus has learned, it’s that we never have only one hero’s journey. And in today’s episode, he reveals why we should always seize the chance when the universe calls on us for new adventures. During our chat, Joel also gets candid about the ups and downs of starting his underwear business from the ground up, talks about his experience on the hit show Dragon’s Den, and shares the importance of helping others learn from your mistakes.

Topics include:

  • The true importance of asking questions
  • The most profound lessons he’s learned from his investors
  • Discovering other people’s values (and what it means for your business)
  • What a surprising story about salt taught him about entrepreneurship
  • Why product marketing is all about value sharing (and not the product itself)
  • Focusing less on innovation (and more on tweaking)
  • Insights from his book, Getting Naked: The Bare Necessities of Entrepreneurship & Start-ups
  • Why businesses sometimes have unhappy endings (and why that’s okay)
  • Why you’re not entitled to anything but your attitude and effort
  • And so much more!

Joel Primus is the founder and creative visionary behind Naked (NASDAQ: NAKD). He helped raise over $17m, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson Bay, and Bloomingdales as well as brokered a partnership with 3x NBA Champion Dwyane Wade on an exclusive Wade x Naked Collection.

Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company, which launched one of the most successful Kickstarter apparel products of all time – reaching over $1million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award-winning documentary filmmaker.

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