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As the Managing Partner of Swarm, Nate Cooper has helped everyone from National Geographic to People Magazine boost their digital business. Today he’s revealing how he does it—from reimagining how essential pieces play into the bigger picture to defining what it really takes to create a full customer experience.

Topics include:

• Drawing the lines between creative and technical pursuits
• The relationship between functionality and beauty (and why you can’t have one without the other)
• Why customer experience matters way more than you think
• The biggest tech mistakes marketers make
• The pitfalls of rushing through projects without testing
• What will give your efforts a higher rate of success
• Thinking about the impact you want to make vs. what things cost
• Asking yourself how much maintenance your digital presence will require (and why it’s important for your business)
• Trusting yourself to own your ideas (and make them happen!)
• And so much more!

Nate Cooper is an entrepreneur, writer, and consultant in New York City. Nate has been developing websites professionally since 1997. His book Build Your Own Website: A Comic Guide to HTML, CSS and WordPress has been a bestseller in Programming: CSS books on Amazon.com. He runs a boutique product design agency called SWARM. SWARM works closely with their clients as strategic partners to understand their industry’s unique problems and engineer innovative solutions for their projects in web and digital.

Mentioned in this episode:

• Malcolm Gladwell

Learn more about Nate Cooper:

• swarmnyc.com
• Twitter

Learn more about Michael Roderick:

• smallpondenterprises.com
• LinkedIn
• Twitter