Amidst all the buzz that surrounds each new method of digital communication, email has never really gone away. In this episode, we explore the fluctuating popularity of email marketing, along with how to navigate the fads, trends, and rumors to fit this still powerful tool into your promotional arsenal. We also examine the latest industry tech, uncover ways to establish credibility before you enter the email game, and talk about harnessing old clichés to create new opportunities.