How to Incorporate Powerful Video Marketing With Lou Bortone

Lou Bortone
Lou Bortone

Lou Bortone is a video marketing strategist, a small business marketing consultant, and a frequent keynote speaker. With more than 20 years in the entertainment industry, he is highly knowledgeable about creating content and what businesses want. 

Lou’s consultancy and speaking engagements center around loyalty and how it can be used to help companies break through. This approach, combined with his use of video marketing, has made him a unique figure in the marketing industry.

googke podcast

Here’s a glimpse of what you’ll learn: 

  • How Lou Bortone started in video marketing
  • Lou’s early adoption of video for marketing
  • Relationship building through video
  • Standing out from the crowd in a world full of video
  • Quality over quantity and how it applies to the algorithm
  • Target problems versus target markets

In this episode…

It is nearly impossible to have a successful business in the modern age without some form of video marketing. The problem is not all videos are made the same. It can be easy to pour your budget into video marketing but have it result in little to no engagement. So how do you take that aspect of your marketing to the next level?

Lou Bortone is a video marketer with a long and extensive career in media. He has developed his organic and honest style for video marketing and now helps others find their right approach. 

In this episode of Access to Anyone, Michael Roderick sits down with Lou Bortone about video marketing. The two talk about how Lou entered the industry and what he has learned during his career. They break down how to build relationships, how to work with the algorithm, and how consistently you should post.

Golden Answer

If you could meet any living person, who would it be?

Lou Bortone would like to meet Francis Ford Coppola because of his ability to tell stories.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.