How to Use Content to Make Friends and Influence People

If you’re in business for yourself, or work in sales and marketing in any capacity, you’ve probably been told that if you don’t get more active on the Internet, you’ll soon become obsolete. Start a blog, tweet in every spare moment, build a massive online following, and forget about sleep.


Truth is, this approach simply isn’t feasible for the business people that are already working around the clock. And frankly, it isn’t even really all that effective.

In this episode, Michael Roderick will interview co-host Michael Schein about how to use social media platforms, blogs, and podcasts to get huge results without adding an extra twenty hours to your workweek. Naturally, it all comes down to how to use these tools to meet the right people.



  • What does “content marketing” really mean?
  • The two types of networking
  • The myth of “making the time”
  • The Henry Ford approach to digital age business development

Michael Schein is the CEO of MicroFame Media, a digital marketing company that implements systems and process that turn businesses into recognized authorities in their fields for the purpose of driving new business online. He has created or facilitated the production of content for companies such as eBay, Linkedin, Avectra, TESLA, Inc., SEER Interactive, Interneer, Arise Virtual Solutions, Interiors by Steven G., and Citrix. He graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, Inc., the production company behind VH1 hit show Pop Up Video. He is an Inc columnist, the leader and moderator of New York Technology Council’s (NYTECH) Interactive Marketing Panel Series, and the author of Teenage Roadhogs (MacMillan).

Learn more about Michael Schein:

Learn more about Michael Roderick: