The Effective Approach to Copywriting and Email Marketing With Rob Fortier

Rob Fortier
Rob Fortier

Rob Fortier is a copywriter and email list manager focusing on increasing open rates and sales for businesses. He is an established writer and co-author of Pushing the Envelope: The Small Greeting Card Manufacturer’s Guide to Working with Sales Reps as well as Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success.

Rob spent over a decade as the Owner and Creative Director of a greeting card company.

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Here’s a glimpse of what you’ll learn: 

  • How Rob Fortier went from theater to greeting cards to coaching
  • Making the career decision between passion and proficiency
  • The importance of mentorship and coaching
  • How email marketing can be used for relationship building
  • Rob’s advice on selling when emailing
  • Customer development and the fatigue of the launch model
  • Building fulfillment into product offerings

In this episode…

Email marketing is a basic component of most marketing campaigns, but are you using the format to its fullest potential?

Emailing and copywriting deserve the same refinement as any other branch of business. More importantly, they are relatively low cost for their efficiency. The difficult part comes with standing out from the competition and finding a way to sell without fatiguing the potential customer. This level of marketing takes time to understand and can be expedited with the right kind of help.

In this episode of Access to Anyone, Michael Roderick talks with Rob Fortier about copywriting, emailing, and how he coaches businesses. They start with Rob’s own career and how he found his passion after leaving his career in theater. The two then discuss relationship building, following through on customer interest, and the limitations of the launch model.

Golden Answer

If you could meet any living person, who would it be?

Rob Fortier dreams of meeting online marketing expert Amy Porterfield to learn about her emailing system and to hang out.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.