The Secret to Inspiring Content With Tom Ruwitch 

Tom Ruwitch
Tom Ruwitch

Tom Ruwitch is the Founder of Story Power Marketing, where he helps clients discover the building blocks for prospect-focused stories. He has spent the last 20 years running MarketVolt, an email marketing firm he founded in 2001. He helps execute marketing campaigns to engage with prospects, convert sales, and maximize customer relationships. Tom is the Founder, Host, Booking Agent, Producer, and Chief Furniture Mover for (ware)House Concerts, a St. Louis, Missouri, concert venue that brings storytelling to life through music. He was the Vice President and Chief Content Creator for, Youth Editor for St. Louis Post-Dispatch, Education Reporter for Bellevue News-Democrat, and a Reporter for Winchester Star. 

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Here’s a glimpse of what you’ll learn: 

  • Tom Ruwitch talks about his background in marketing and educating others to create engaging content
  • The importance of storytelling in content creation to attract clients
  • Tom warns you not to typecast yourself but to broaden your marketing list
  • What is a common misconception about storytelling marketing?
  • Tom explains why you should be systematic and habitual about reaching your market
  • Is it possible to fight writer’s block?
  • Tom shares how a different perspective can be a valuable delivery tool

In this episode…

Delivering the same content can be tedious and bland — and it does nothing to help you stand out in the market. When you feel stuck in a rut that your marketing isn’t working, how can you create captivating and fun content? What steps can you take to go from pitiful to profitable with your content marketing?

Standing out in your niche isn’t rocket science. For Tom Ruwitch, switching from frustrating to fun is the key to standing out in your market. You need to provide value and create conversations to bring people to your list. To do this, Tom recommends you follow the “Three E’s”: empathize, envision, and enable. By recognizing the client’s frustration, you can create the framework that leads them toward their goal. It is possible to position yourself to create content with ease. To learn more, tune into this episode.

In this episode of Access To Anyone, Michael Roderick sits down with Tom Ruwitch, Founder of Story Power Marketing, to discuss providing value and marketing your brand with clarity. Tom talks about his three-pillar story discovery process, positioning yourself to stand out in a saturated market, and tools to help combat writer’s block.

Golden Answer

If you could meet any living person, who would it be?

Tom Ruwitch would like to meet Dan Kennedy. Tom credits much of his marketing knowledge to Dan and admires his energy and enthusiasm to continue to build his brand and connect with people.

Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.