Why the Way You Deliver Your Message Matters With Melina Palmer

Melina Palmer
Melina Palmer

Melina Palmer is the Founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes worldwide. She translates the complex concepts of behavioral economics — the study and science of why people buy or not — and provides simple, actionable tips you can apply right away to your own business. 

After working in corporate marketing and brand strategy for over a decade and obtaining a bachelor’s degree in business administration and marketing, Melina earned a master’s degree in behavioral economics. Her podcast, The Brainy Business, has downloads in over 160 countries. She runs the Behavioral Economics and Business column for Inc. Magazine and authored What Your Customer Wants and Can’t Tell You and What Your Employees Need and Can’t Tell You.

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Here’s a glimpse of what you’ll learn:

  • Melina Palmer talks about the sequence of events from singing to her involvement with behavioral economics
  • Why Melina accepted clients on her own terms when beginning her freelance work — and why you should, too!
  • How to engage with the conscious and unconscious brains of consumers 
  • Melina explains the impact of messaging when marketing your products
  • Melina describes how dopamine and anticipation impact the consumer experience
  • What is the best piece of advice Melina has ever received?

In this episode…

When you’re traveling a rocky road, how can you nudge customers in the right direction to choose your products? Why does the framework of a message lead to purchase or pass?

Melina Palmer is a sales conversion expert and a behavioral economics consultant who knows the impact of delivering the right message — and it might not be what you think. The subconscious brain is triggered by anticipation, meaning our brain wants the next best thing. For example, would you choose beef with 10% fat or one that’s 90% fat-free? Listen to this engaging episode to find out just how the conscious and unconscious mind shapes the way you think!

In this episode of Access To Anyone, Michael Roderick sits down with Melina Palmer, Founder and CEO of The Brainy Business, to discuss the behavioral economics and science behind why people buy products. Melina shares actionable tips to increase sales, why small changes can make a big impact, and applying the scarcity principle to your brand’s marketing techniques.

Golden Answer

If you could meet any living person, who would that be?

Melina Palmer would be delighted to spend time with her favorite Beatles member, Sir Paul McCartney. Melina thinks Paul is a fascinating example of how you can take a lack of experience and knowledge and shape it into something amazing.


Resources mentioned in this episode:

Sponsor for this episode…

Small Pond Enterprises LLC helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable.

We do this through helping coaches and consultants develop innovative frameworks that get people to think in new ways.

If you’re curious how referable you are, check out our Referability Rater HERE.